Brand story
This is where you introduce how the brand started, the inspiration, and why it exists. It can be more personal and emotional than the Vision section.
Use this space to share how the idea for the brand began. You can talk about a moment, a frustration with what existed in the market, or a personal need that wasn’t being met.
In the next paragraph, explain what kind of woman or person you are designing for. What do they care about? How do they move in the world? How should your brand make them feel?
Finally, connect it back to the products — your bags. Why this category first? How does it express your design philosophy and point of view on fashion and luxury?